Team Feed Corporate Virtual Fundraiser Toolkit
Welcome! Thank you for fundraising on behalf of Feeding America. You can use the toolkit below to reference best practices, media assets, and copy to help give you a jump start in sharing your fundraising campaign to your communities.
For August - October campaigns, leverage the Feeding America Hunger Action Month toolkit.
Still have questions? Feel free to reach out to our support team.
We know that talking about hunger isn't always easy. That's why we've put together these quick facts and figures to help you get started. Use them to help your colleagues and communities see the impact their support can have in the fight against hunger.
About Feeding America:
- Feeding America's mission is to advance change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters and the communities we serve.
- Feeding America is the nation’s largest hunger-relief organization.
- Through a network of 200 food banks and 60,000 food pantries and meal programs, Feeding America provides meals to millions of people each year.
Feeding America's Work:
- When you support Feeding America, you are helping our nationwide network of food banks deliver programs at the front line of hunger. Programs like school-based food pantries, emergency disaster relief, and Kids’ Cafe.
- Hunger is a complex issue. When people face hunger, they often struggle to meet other basic needs as well — such as housing, employment, and healthcare. That’s why Feeding America is committed to more than providing food for people in need.
Learn more about our work around food recovery, safety and security.
Stats and Impact:
- According to the USDA, more than 44 million people, including 13 million children, in the United States are food insecure.
- $1 donated to Feeding America can help provide at least 10 meals to kids, families and individuals facing hunger.
- Food banks work to rescue food from grocery stores, food producers, and restaurants to provide to people who need it the most.
- 98% of all donations raised for Feeding America go directly into programs serving our neighbors in the U.S.
- For more than 40 years, Feeding America has responded to the needs of individuals struggling with food insecurity in this country.
- Charity Navigator awarded Feeding America four out of four stars. Receiving four out of four possible stars indicates that Feeding America adheres to good governance and other best practices that minimize the chance of unethical activities and consistently executes its mission in a fiscally responsible way.
Post on Social Media
Template Post:
Join me and [COMPANY] during [CAMPAIGN DATE] as we fundraise for @FeedingAmerica! Together, we can make a meaningful impact by supporting our neighbors facing hunger and their ability to gain equitable access to food. With supporters like you, we can achieve food security in America. [INSERT LINK TO FUNDRAISER].
Don’t forget to tag @FeedingAmerica!
Disclaimer: If you plan to create your own messaging and public promotion of your campaign, reach out to the Employee Engagement Team to collaborate on and gain approval for co-branded Marketing materials.
Send a Personalized Email
By sending a direct email to your community, you can open a one-to-one dialogue around your fundraiser and why you are supporting the Feeding America mission. Copy, paste, and personalize the email template below to help with growth and visibility of your Team Feed Corporate fundraising campaign.
Email Template:
Dear <CONTACT>,
I am working with Feeding America to support their mission of “advancing change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters, and the communities they serve”.
Did you know that every $1.00 raised through Feeding America helps to provide at least 10 meals to people facing hunger?
Through <COMPANY NAME>, I am raising funds to support Feeding America and their network of 200 partner food banks. 98% of all donations raised for Feeding America going directly into programs serving our neighbors in the U.S and Puerto Rico.
<CONTACT>, would you be able to make a donation to my fundraising page <insert link to Team Feed Corporate campaign in words “fundraising campaign”> today? At any amount, your support is going to be incredibly impactful to the Feeding America network and our communities.
If you are unable to donate at this time, we would appreciate you sharing our fundraising page with your network or taking a look at other ways that you can get involved with Feeding America.
Thank you,
<SIGNATURE>
Add a Signature
When raising funds, an easy way to communicate your fundraiser to people you are talking to every day could be to add an extra line in your email signature. Be sure to confirm with your organization if you can personalize your email signature and if you can, try copying and pasting the line below with a link to your fundraising page into your signature to help reach as many people as possible.
Make a donation to <COMPANY NAME’s> fundraising campaign <insert campaign link to words “fundraising campaign”> to support Feeding America’s mission of supporting people facing food insecurity.
Customize Your Fundraising Page Link
Personalize your page link for that extra branding touch! You can use this link in the shared messages like the examples above, on a QR code, on your company's intranet, or anywhere else you'd like to share your fundraiser!
- If you are the team captain or have access to edit your company or team page, login to your Team Feed Corporate account and select the Your Page or Team Page option in the top navigation menu.
- Then, click on the “Settings” option on your campaign
- Scroll down and click “Customize” next to the URL tied to the page you wish to update
- Click to "Save Changes" to update
You can continue to support the Feeding America network of foodbanks by checking to see if your company will match your donation or the donations of your campaign! Did you know that thousands of companies match donations made by their employees to organizations like ours? You can visit our matching gift page to see if your company will match your gift and to access the forms, guidelines, and instructions that you need to complete your submission.
If your company doesn't currently have a matching gift program, reaching out to your CSR or HR contact is an additional way to be an advocate for our cause and maximize your impact on our communities experiencing hunger. If you would like assistance or support materials for these conversations, you can start by reaching out to our Employee Engagement team!
Share a Video
Sharing a video can be a visual and moving way to remind your team and donors why you are supporting the Feeding America mission. Feel free to add a video from the Feeding America video library that shares a story directly from the people we serve.
Add a Picture
Looking to add inspiring images to your fundraising page or to support your social media posts? Reference this library of images and download pictures that best represent your campaign.
Include Our Logo
Including the Team Feed Corporate logo in your fundraiser will let everyone know you are raising money for Feeding America.
By using this logo, you acknowledge it is for the sole purpose of fundraising through the Team Feed Corporate platform.
Disclaimer: If you plan to create your own messaging and public promotion of your campaign, reach out to the Employee Engagement Team to collaborate on and gain approval for co-branded Marketing materials.
If you have any additional questions or concerns, please contact us by reaching out to our support team.
Get The Word Out